Ihsan and his wife Sevinç, who had made a lot of money from Ihsan's dry cleaning business, decided to move up in class. As part of Ihsan's efforts to move up in life, they moved from a slum in Gültepe to their new luxury home in Etiler. This new "Sweet Life" with their upstairs neighbors Feraye and Yorgo, a Greek-Turkish couple, their daughter Pelin, their next-door neighbor İrfan, a bookworm, and İhsan's mother Cevriye Hanım will both carry them to new horizons and confront them with brand new problems. Learning that Feraye and Kaya have a housekeeper, İhsan wants to hire a maid for Sevinç. But Sevinç is strongly against this idea. On the one hand, İhsan is trying to accustom Sevinç to the socialite life, but on the other hand, sitting at home doing nothing bothers Sevinç. So Sevinç gets a job, but the shop she starts working at is "Hasan Dry Cleaning", a rival of İhsan.