It tells the tragic-hilarious story of Ege (Mehmet Ali Erbil), a flirtatious, voluptuous and macho man, who is turned upside down by a woman, Hilal, who is furious that Ege never calls her again after they have been together... Hilal asks a sorceress to transform Ege (Mehmet Ali Erbil) into a woman, not knowing that while taking her revenge, she is also taking revenge on all the women whose hearts Ege (Mehmet Ali Erbil) has broken until that day. When Ege (Mehmet Ali Erbil) wakes up one morning and realizes that he is a woman, he is now "ECE"! After the shock, he faces the truth and realizes that he has to continue his life where he left off, but as a woman...