Ihsan and his wife, Sevinç, earned a lot of money from Ihsan’s dry cleaning business and decided to jump class. Within the efforts of Ihsan to rise in life, they moved from a shanty in Gültepe to new luxurious houses in Etiler. This new unusual “Sweet Life” will lead to new horizons and also problems, with their new neighbours, Turkish-Greek couple Feraye and Yorgo, their daughter Pelin, next door neighbours bookworm İrfan and Ihsan’s mother Cevriye. Ihsan, who learns that Feraye and Kaya have homeworker, wants to hire a maid for Sevinç. But Sevinç is against this idea violently. On the one hand, Ihsan is trying to get Sevinç into social life, but on the other hand, he sits at home doing nothing and disturbs Sevinç. Upon this Sevinç enters a job, but the shop where she started to work is Hasan Dry Cleaning, the competitor of Ihsan.